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Search results for “Booking funnel”
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017
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11:03:21 AM
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The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017
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10:21:12 AM
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The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
Distribution shouldn't be just about selling, count on data, too!
10/18/2017
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1:21:51 PM
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What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017
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10:05:17 AM
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When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Could Google become the dominant force in hospitality?
08/23/2017
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3:09:53 PM
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Google and Booking know more about the customer than hotels do. However, the cost, time and resources a hotel can put into this versus what Google can do is a David-Goliath scenario.
Analyse the digital experience to improve the booking flow
08/15/2017
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3:17:03 PM
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Mobile traffic is up 20.7% since 2015 and is rapidly growing. The best way to achieve customer loyalty is to make the customer experience seamless by shrinking site’s search categories, offering interactive maps and streamlining the check-out process.
HeBS hotel marketing: Creating a data-centric personalized approach
08/11/2017
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4:08:16 PM
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HeBS Digital releases a report for hotel digital marketing which illustrates a data centric personalized marketing approach and conclude some of its best practices and cases.
Meituan Travel grosses 18 million room nights of hotel bookings in July
08/11/2017
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8:06:20 PM
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Meituan Travel registered more than 18 million room nights of hotel bookings in a single month in July, an increase of 50% year on year.
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